Orion Audio was launching its first wireless headphones into a market where everyone else shouts. We proposed whispering.
The idea
Every asset is built on darkness and one light source. No lifestyle shots, no smiling commuters, just the object and the material it is made of. The copy does the same: short lines about what the product does not do.
What we did
Campaign concept, product photography and CGI, launch film, retail displays, unboxing and packaging system, paid social toolkit.
Outcome
The launch sold through its first production run in eleven days.
