Category Motion
Client Kinetic Motors
Year 2025
Services Motion identity, Film, Animation toolkit
Kinetic Motors needed a brand that moved before the car did. We designed the identity as motion first and stills second.
The idea
A single line of light, drawn by the car's own path. It becomes the logo animation, the interface transitions, the dealership signage and the spine of the launch film, shot over four nights on a closed mountain road.
What we did
Motion identity, sonic direction, a 120-second launch film and 40 cut-downs, in-car interface animation principles and an animation toolkit for the in-house team.
Outcome
The launch film passed twenty million views in its first month and the toolkit is now used across every Kinetic channel.
