Category Branding
Client Ember Roasters
Year 2024
Services Identity, Packaging, E-commerce
Website example.com
Ember Roasters had a loyal neighbourhood and a bag that disappeared on a supermarket shelf. They asked for new packaging. We gave them a brand.
The idea
Warmth is the whole story: the roast, the room, the people. A hand-set wordmark, a palette of roast levels instead of flavours, and bags that read from across the aisle without a photograph of a bean in sight.
What we did
Brand strategy, identity, packaging system for 14 SKUs, retail interiors guidance, an online shop and the photography to fill it.
Outcome
Sales in the first quarter after the relaunch were up a third and Ember secured national grocery distribution.
