Category Digital
Client Halo Finance
Year 2025
Services Product design, Research, Design system
Halo wanted to be the finance app that does not make you anxious. Most of the category is built to do the opposite.
The idea
Dark by default, one number per screen, and charts that show direction before detail. Notifications are opt-in and written by a human. The design system is called Quiet and every component has to justify its presence.
What we did
Product strategy, UX research with 40 participants, end-to-end interface design, a documented design system, motion principles and onboarding.
Outcome
App store rating climbed from 3.6 to 4.8 within two releases and activation improved by 41 percent.
