Solstice's summer collection was built on hard light and long shadows. The campaign had to be shot the same way.
The idea
Two days in a studio with one light, one set and coloured gels swapped between looks. No locations, no retouching beyond dust. The images went straight to print as a 48-page lookbook and to digital as a sequence of slow fades.
What we did
Campaign concept, casting and art direction, a two-day studio shoot, lookbook design, digital campaign assets and in-store graphics.
Outcome
The lookbook was picked up by three fashion titles and the collection sold out online within the first week.
