Category Campaign
Client Nomadic Apparel
Year 2025
Services Campaign, Art direction, Film
Website example.com
Nomadic makes shells and insulation for people who walk further than the trailhead. Their product was respected and their brand was invisible. We were asked to change the second part without touching the first.
The idea
We took the campaign out of the studio and onto the ridgeline. Real routes, real weather, no retouching of the conditions. The line "Made for the part of the map that is still blank" ran across out-of-home, film and a 64-page field journal sold in stores.
What we did
Concept and art direction, a four-day shoot across two mountain ranges, a 90-second hero film and 30 cut-downs, retail graphics and a campaign microsite built in six weeks.
Outcome
Brand search volume tripled in the launch quarter and the journal sold out its first print run.
